Pines City Center is a suburban shopping and lifestyle center that marks Terra’s first commercial development after its rebranding. We were tasked to come up with an identity system that echoes Terra’s new branding, with the flexibility to scale and adapt quickly for other commercial developments. With visibility and recognizability in mind, we developed an identity and signage system that responds to the scale and pays close attentions to typographic details.
Signage and Wayfinding
The signage system of Pines City Center has a wide range of visibility needs, from far away on the main street, to vehicular wayfinding up close and pedestrian signage. In order to achieve a cohesive system that balances legibility with elegance, we worked closely with the signage fabricator and left no details behind from typography to material choices and fabrication methods.
The geometric shape of the logo lends itself to easy scaling. We designed the fence graphics that was used for promoting the project and providing leasing information. The grid of the logo was scaled up to provide the large signage grid. The graphics can be easily extended as needed for thousands of linear feet.