ValuesAdvisor is a new venture that aims to help high net-worth investors move into socially responsible investing. The site provides a carefully curated collection of financial advisors, as well as a set of tools for users to select their criteria and narrow down their search of an advisor that suits their needs. We started by creating a refined yet simple logo and color palette, and applying our usual special attention to typography, which sets up the foundation of this unique and refreshing brand of ValuesAdvisor.
Art Direction and Illustration
We conceptualize and art direct a series of distinctive illustrations to explain the ideas and benefits of ValuesAdvisor. The illustrations with a dash of humor sets the mood of optimism, and encourage audience to envision a future that’s positively impacted with their decisions and take actions to get started in impact investing.
The main function of the website— filtering and displaying financial advisor profiles– poses a unique challenge of presenting a substantial amount of information in the most effective way. We focus on the organization and hierarchy of content, and use the tab-style profile presentation combined with a side column. The mobile experience presents its own challenge with the large amount of information. So we add another layer of reveal and hidden/tap-to-reveal interaction to help with information presentation.